I’m always on the hunt for new mascaras to make my lashes look effortlessly long and I think I’ve just found a new holy grail mascara to do just that. W7 is a relatively new brand on the scene and I just found them in one of my local pharmacies so I’m not entirely sure where they stock them. I have a few of their products and the brand is pretty much a selection of dupes for higher end makeup.

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When I first saw this mascara I couldn’t help but make the comparison to Benefits They’re Real mascara. They have the same packaging and same wand just a different name, and with Benefits retailing for €26 whilst this was only €5 I was eager to try it out. This mascara has a small wand but it perfectly separates your lashes making them look instantly long with no clumps.

By itself it gives the lashes a natural and long look, whereas if you use it with a volumising mascara it lengthens whilst the other mascara will volumise and its a match made in heaven. I love this mascara by itself but I mostly use it in conjunction with another mascara. I would highly recommend this mascara to anyone on a budget or who wants to repurchase the They’re Real mascara!

Alana xo